IntroductionApproachTestimonialResultsConclusion

Developing Mindfulness in Leadership

Transforming the Brand Identity and User Experience for Ruth King's awareness & training services

As a prominent thought leader in the field of mindfulness, Ruth King recognized the need strengthen her brand identity and improve the user experience for students enrolling in her online courses. She sought to provide greater clarity in her course offerings, integrate her platforms seamlessly, and establish a clear brand identity to enhance both visibility and recognizability.

Branding
eCourse
Digital Strategy
Graphic Design
Web Design

Ruth King

Introduction

This project showcases how our Digital Made Simple partnered with Ruth King, an esteemed figure in the Mindfulness field, to revamp her brand identity and enhance the user experience for students accessing her online programs. Through the development and implementation of a clear brand identity, cross-platform integration, and customized content templates, we empowered the client to solidify her position as a leading mindfulness instructor, resulting in improved visibility, differentiation, and overall user satisfaction.

Objectives

Our primary objectives were to:
Number 1
Create content templates to codify the different types of learning material offered, providing clarity for potential students on which course could best address their needs.
Number 2
Seamlessly integrate the client’s Wordpress platform with her Teachable course delivery system, ensuring a unified and cohesive user experience.
Number 3
Collaboratively establish a clear brand design and visual identity guideline to enhance visibility, differentiation, and recognizability.

Skills Used...

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Launch Strategy
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Brand Identity
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Content Strategy
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eCourse Development
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Graphic Design
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Lead Generation
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Standard SEO
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Systems Automation
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Technology Installation
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UX/UI Design
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Video Editing

Original Website

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Our Approach

Content Templates for Course Clarity:
Seamless Platform Integration:
Clear Brand Identity Guideline:
  • Conducted a comprehensive analysis of Ruth King's course offerings and target audience.
  • Developed content templates that codified the different types of learning material offered, providing clarity and guidance to potential students.
  • Created visually appealing templates that effectively showcased course benefits, learning outcomes, and suitability for specific transformation needs.
  • Collaborated with the client to seamlessly integrate her Wordpress platform with the Teachable course delivery platform.
  • Ensured a unified user experience by maintaining consistent branding elements, navigation, and course enrollment processes across both platforms.
  • Implemented a streamlined data transfer process to synchronize student information and course progress seamlessly.
  • Collaboratively defined and established a clear brand identity design and guideline .
  • Clarified brand values, visual elements, including logo, color palette, typography, and brand voice, to create a cohesive and recognizable visual identity.
  • Developed a comprehensive brand guideline document to maintain consistency across all marketing collateral and online platforms.

I knew that transforming my passion into a brand and legacy meant that I would need to rely more on technology. Honestly, it was challenging to surrender so much control but having Digital Made Simple’s knowledge and experience allowed me to continue to be the expert in my field without me having to become a marketing and technology expert myself. The more they proved that they could manifest my vision, the more quickly I came to entrust my brand (my baby) in their capable hands. With the help of this partnership I am now more confident that my important work is secured for future generations.

‍Ruth King

‍Author & Founder, Mindful of Race Institute™

Results

Enhanced Course Clarity:

  • The content templates provided clear guidance for potential students, enabling them to easily identify the courses that aligned with their transformational needs.
  • The improved clarity for students resulted in increased course enrollments and higher satisfaction rates.

Seamless Platform Integration:

  • The client’s Wordpress and Teachable platforms were seamlessly integrated, creating a unified and hassle-free user experience.
  • Students enjoyed a seamless transition from browsing course information on the website to enrolling and accessing course content on Teachable.

Clear Brand Identity and Differentiation:

  • The  brand identity guide which was developed for the client enhanced her online visibility, differentiating her from competitors in the Mindfulness field.
  • Consistent branding across various touch points increased recognizability, trust, and overall brand appeal.

Major Tools Used

MailChimp
Canva
Teachable
Wordpress
Zapier
Creative Cloud
Descript
Vimeo

Results

Enhanced Course Clarity:

  • The content templates provided clear guidance for potential students, enabling them to easily identify the courses that aligned with their transformational needs.
  • The improved clarity for students resulted in increased course enrollments and higher satisfaction rates.

Seamless Platform Integration:

  • The client’s Wordpress and Teachable platforms were seamlessly integrated, creating a unified and hassle-free user experience.
  • Students enjoyed a seamless transition from browsing course information on the website to enrolling and accessing course content on Teachable.

Clear Brand Identity and Differentiation:

  • The  brand identity guide which was developed for the client enhanced her online visibility, differentiating her from competitors in the Mindfulness field.
  • Consistent branding across various touch points increased recognizability, trust, and overall brand appeal.

Major Tools Used

MailChimp
Canva
Teachable
Wordpress
Zapier
Creative Cloud
Descript
Vimeo

Conclusion

Through our collaborative partnership, Ruth King  achieved significant improvements in brand identity and user experience for her online programs. The implementation of content templates improved course clarity, while seamless platform integration provided a unified user experience.

Additionally, the development of a clear brand design and identity guideline enhanced her visibility and distinction within her niche. These enhancements further solidified her position as a respected mindfulness instructor, attracting more students and fostering overall customer satisfaction.

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