Iyanla Vanzant, a highly regarded television celebrity and spiritual life coach, sought to embark on a digital transformation journey to establish herself as a leading online instructor and digital content creator after transitioning from network television show. She aimed to broaden her reach, effectively monetize her expertise, and create a sustainable online brand.
This project highlights how Digital Made Simple partnered with Iyanla Vanzant to orchestrate her successful transition from television personality to the knowledge commerce market. By leveraging innovative strategies and using meticulous execution methods, our agency lead her team in increasing course listings, improving brand recognition, expanding her reach, and maximizing profit.
After wrapping the final season of Iyanla, Fix My Life, I wanted to continue to teach and support as many people as possible. My online courses offered me the best way to achieve that goal. With Digital Made Simple’s leadership and support, I have been able to more than double my online offerings. Digital Made Simple also helped align my digital presence with the importance of my vision and mission. Nicole and her team created an easier-to-use experience for my students and community.
Digital Made Simple's digital marketing agency played a pivotal role in empowering the client’s successful transition from television to the knowledge commerce market. We implemented a comprehensive approach encompassing brand strategy, platform development, content creation, monetization, and audience growth.
This facilitated Iyanla’s reinvigoration as an influential digital educator increasing her impact and generating multi-7-figure revenues annually through her knowledge commerce offerings.
Her digital transition not only expanded her reach but also solidified her brand as a trusted source of wisdom and transformation for her online community.
