IntroductionApproachTestimonialResultsConclusion

Driving Success in Contracting

Transforming Anointed Flooring's Web Presence to Generate Leads and Enhance Brand Identity

Anointed Flooring, a reputable government and commercial flooring contractor, recognized the need to update their web presence to effectively generate leads and enhance their brand identity. Seeking to streamline lead generation processes and create a more modern and professional brand image, the client aimed to leverage digital tools and a redesigned identity to attract and engage potential clients.

Branding
Graphic Design
Web Design

Anointed Flooring

Introduction

This case study showcases our collaboration with Anointed Flooring, a leading government and commercial flooring contractor. Our objective was to transform their web presence, focusing on two key aspects: implementing lead generation strategies and redesigning their brand identity. By developing interactive tools and establishing a refreshed brand image, we enabled Anointed Flooring to attract qualified leads, foster engagement, and project a modern and professional image to their target audience.

Objectives

Our primary objectives were to:
Number 1
Implement lead generation strategies to segment and qualify new leads while providing value to potential clients.
Number 2
Redesign client's brand identity to modernize and create a more professional image in the industry.
Number 3

Skills Used...

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Launch Strategy
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Brand Identity
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Graphic Design
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Lead Generation
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Print/PDF Design
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Standard SEO
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Systems Automation
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Technology Installation
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UX/UI Design

Original Website

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Our Approach

Lead Generation Strategies
Brand Identity Redesign:
  • Conducted a thorough analysis of the client’s target audience and their pain points in the flooring contracting industry.
  • Created lead generation quizzes and estimator tools, designed to provide valuable insights to potential clients while segmenting and qualifying leads.
  • Integrated the tools into the website, ensuring a seamless user experience and capturing essential lead information.
  • Collaborated closely with the client to understand their desired brand image, values, and target market.
  • Refreshed the brand identity, incorporating modern design elements, typography, and a cohesive color palette that resonates with their target audience.
  • Implemented the redesigned brand identity across various touchpoints, including the website, logo, stationery, and marketing materials.

Results

Effective Lead Generation:

  • The lead generation quizzes and estimator tools engage potential clients, providing valuable insights and customized solutions.
  • By segmenting and qualifying leads, the client can focus their marketing efforts on individuals who are most likely to convert, maximizing their lead generation efficiency.

Modernized Brand Identity:

  • The refreshed brand identity projects a modern and professional image, positioning the client as a trusted and reliable flooring contractor.
  • Consistent design elements across different platforms strengthen brand recognition and reinforce the client’s industry expertise.

Major Tools Used

ActiveCampaign
Canva
Creative Cloud
Wordpress
Zapier

Results

Effective Lead Generation:

  • The lead generation quizzes and estimator tools engage potential clients, providing valuable insights and customized solutions.
  • By segmenting and qualifying leads, the client can focus their marketing efforts on individuals who are most likely to convert, maximizing their lead generation efficiency.

Modernized Brand Identity:

  • The refreshed brand identity projects a modern and professional image, positioning the client as a trusted and reliable flooring contractor.
  • Consistent design elements across different platforms strengthen brand recognition and reinforce the client’s industry expertise.

Major Tools Used

ActiveCampaign
Canva
Creative Cloud
Wordpress
Zapier

Conclusion

Through our collaboration with Anointed Flooring, a reputable government and commercial flooring contractor, we successfully transformed their web presence, focusing on lead generation strategies and brand identity redesign. The implementation of interactive lead generation quizzes and estimator tools allows the client to capture qualified leads while providing value to their potential clients.

The modernized brand identity enhances their professional image and strengthens their position in the industry. By leveraging these digital tools and a refreshed brand identity, the client is poised for continued success in generating leads, fostering engagement, and establishing a lasting impression on their target audience.

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